Japan’s Consumer / Small Business Online team is looking for an exceptional individual who can consistently deliver online business analysis, insights ＆ project deliverables.
Key behaviors required:
•Consistently delivers financial results, challenging oneself to continuously improve performance contributing to the success of the CSB Sales Team
•Builds great cross－functional relationships, values diverse perspectives, lives our purpose and values, and is recognized as someone others want to work for and with
•Always figures out a way forward especially in the face of uncertainty and change – and is able to cope well with frequent change and organizational ambiguity
This individual will be responsible for;
•Planning, driving and socializing Units, Revenue ＆ Margin ＄＄ goals for the CSB online business
•Drive conversion improvement on a YoY basis to support meeting Revenue ＆ Margin ＄＄ goals
•Own the delivery of Online reporting for all Key Initiatives such as our Priority LOBs, Gaming, Personalisation, D＆CP, Loyalty and SB Growth
•Plan ＆ execute improvement in relevant KPI’s through initiative or day－to－day management of experience / offer / partnerships / functionality
•Deliver innovation to drive break－through impact on online results － coordinating team initiatives and strategic planning across stakeholder teams.
•Challenge the norm: in collaboration with marketing, merchandising, sales and sales ops’, identify opportunities for improving order velocity and right first time order processing and CE
•Simplify processes and define interlocks to ensure traction in identified areas
Online Business Managers （OBMs） in CSB are the primary owner of reporting and explaining the regional online number. The OBM is responsible for managing or influencing the key levers and relationships to hit order, unit, revenue and margin targets for the online channel. The OBM must also work with cross－functional partners and management to keep the rest of the business updated on online business performance, provide agreement on quarterly forecasts, provide frequent outlooks, and proactively ＆ cross－functionally work to develop ＆ execute tactical ＆ strategic plans to improve results.
1.Run－the－Business Responsibilities （50％） – strong spreadsheet and analytical skills, strong executive communication skills （to explain the business）
Primarily to set and deliver CSB online sales results;
•This is a very analytically focused role. 30－50％ of the time will be spent digging into available data provided by sales reporting data （RUM）, site analytics （Omniture Site Catalyst） data, and general analysis provided by the Global Insight Analytics team. From these sources, the OBM will help create insight on what is driving the business and develop relevant plans to improve performance and Customer Experience.
•Consistently engage with regional marketing ＆ merchandising, and colleagues in the online team to:
oIdentify/address online offer （consideration, conversion, mix, TRU, ＆ TMU） opportunities with merchandising ＆ online teams
oIdentify/address online page effectiveness, structure and site flow （traffic flow, leakage, consideration, conversion, convergence and page effectiveness） opportunities with merchandising ＆ online teams
oIdentify/address online biz metrics （uptime, quality control, eCR ＆ navigation）
•Work with marketing / merchandising / regional sales and finance teams to agree quarterly financial and execution targets for the online business
•Provide daily assessments of regional business performance, corral the key regional players to assess and address gaps or overages in business performance
•Help identify / drive daily and weekly site changes and innovations by managing a regional online core team including: Merchandising, Content Merchandising Managers （CMMs）, site and store support teams and Online Order Processing teams
2.Change－the－Business Responsibilities （50％） – needs strong online experience knowledge / experienced project management skills
Primarily to deliver innovation, with the goal of break－through impact on online results （sales, CE）
•Defining strategic projects and opportunities to drive business performance / CE; leading team engagement to deliver
•Develop biz cases, when necessary, for site, IT, biz ops or metrics improvements
•Project manage cross functional or regional teams to ensure flawless execution of key initiatives
•Provide measurement and analysis on key online initiatives to understand results areas for improvement
•Engage with other regional OBMs to understand their successful key initiative and implement in your regions
KNOWLEDGE, SKILLS, AND ABILITIES:
•Candidates must, above all else, have a strong analytics capability, from either a financial, business analytics, online performance management, or equivalent, and possess extremely strong Excel skills
•Candidates should possess working knowledge of P＆Ls, with 5－10 years of business experience. Online, Marketing experience （MBA preferred, but not necessary）. Finally, individual should have optimistic, but pragmatic attitude and like working in team/cross－functional settings.
•Demonstrate solid project management and ability to multitask/run multiple activities concurrently. Effectively handle multiple ad－hoc requests/projects.
•Excellent attention to detail
•Ability to deal with ambiguity and multiple direction changes
•Excellent communication skills － ability to effectively communicate at all levels of the organization, and across multiple stakeholder teams – including up the executive chain
•Strong team player and supporter
•Fluent in English
•General Marketing / Online / Online Marketing experience preferable
•Finally, individual should have optimistic, but pragmatic attitude and like working in team/cross－functional settings.
•Drive for results
•Integrity ＆ Trust
•Dealing with Ambiguity